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Web presence for small businesses

Internet is getting popular in India. I don’t have any statistics about it, but my guess is that most people and businesses in India don’t have an internet presence yet. Putting information about a business on the internet is useful for both the internet community and the business themselves.

Seth Godin writes:

What should my local chiropractor do? Or the acupuncturist? Or the pet store? What about that small church or mosque?

The web has changed the game for a lot of organizations, but for the local business, it’s more of a threat and a quandary than an asset. My doctor went to a seminar yesterday ($100+) where the ‘expert’ was busy selling her on buying a domain name, hiring a designer, using web development software, understanding site maps and navigation and keywords and metatags and servers…

These are businesses that have trouble dealing with the Yellow Pages. Too much trouble, too much time, way too expensive. So, should local micro-businesses just ignore the web? Or should they become experts in the art of building and maintaining a website

I think there’s a third way, one that gets them just about everything they need, takes an hour or two a month and costs about $60 a year.

The advice Seth gives is brilliant for its simplicity! Highly recommended.

Most readers of this blog might not have any trouble managing a web server and a few web sites. But if you know someone running a small local business who likes to have a web presence but would not like to be bothered with the hassles, I recommend pitching Seth’s idea to them.

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Categories: links, tech
  1. April 16, 2007 at 5:18 pm

    The idea is quite brilliant. But I don’t know how many local dealers in India would want to spend even $60/year for a web presence.

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